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"Below is a list of traits that were identified by the
manufacturers during the selection process that your company possesses.
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Strong
business skills in planning, finance, marketing and customer
service.
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Professional,
good looking and well merchandised stores.
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Provides
extensive training to instructors, sales people and staff.
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Equipment
orientation and purchase are part of the new diver education
process.
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There is a
high ratio of continuing education after open water certification.
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Strong
promotion of local diving in addition to travel diving.
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Utilizes the
internet for promotion and acquisition of customers. (This does not
mean the retailer must sell equipment online.)
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The
retailer’s business prospers during difficult economic
times."
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